The app, which offers a slew of editing tools like filters, became a go-to for influencers and everyday social-media users, rivaling Instagram in cool factor if not in size. VSCO's memberships make up a majority of the company's revenue and it turned a profit in late 2022, Wittman told The Information last year. "VSCO boasts a worldwide community of more than 200 million users," Wittman told BI. Wittman told BI that VSCO is "capital efficient" and a spokesperson confirmed the company is profitable by GAAP standards. Here are 3 lessons VSCO's CEO has for startups entering the social-media arena in 2024:

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